Every company is coming up with the unique logo design which can easily make a difference from other companies irrespective of what type of services they are offering. If you have a good logo design you are the one who has the strong brand identity.
 
Visibility of brand
Visibility is the baseline for every business and everyone want it as a company to get more audience. If you don't have a logo your audience will never get to know about your services. It is not about you but about your company, this is the reason a logo is a must for a company. It has to be on the banner and on the office stationary too so that it can spread the name of your brand. Visibility of the brand is a must if you want to get the success in your target market.

Social media and logo design
You can use your logo in the social media marketing campaigns. This is the best way to become famous efficiently. Social media ads are usually paid one and you can do it for the targeted audience. People get to know about the services instantly and some of them become your loyal customers too. But logo has to be very powerful with a positive message otherwise you can also lose the loyal customers. Social media campaigns are the powerful tool which can be used as a weapon in the war with your competitors. You can also take advantage of it.

Take the idea from competitors
Most of the brand's research on the logo and always go for what competitors are doing with the logo to get famous in the market. This is not the bad idea but never try to copy the idea of competitors if you want to stay unique in the market. Your designer has to come with artistic ideas instead of copying competitors stuff. If you look same as your competitor audience can think that your company and that company is together or you are working with them which is bad for your business.

Illustration of logo
Your logo should not be a raster image because those images are not printable when resize. Go for a vector image or illustration which can be flexible to print on anything such as banners, stationery, visiting card, and on other stuff. Designers now make different versions of the logo to ease the company. They can use each version for the different purpose. You can also ask for the original file of the logo and that is in an extension.